Jen D'Angelo

Anyone who’s ever watched Jersey Shore KNOWS that Snooki is obsessed with pickles. So when BJ’s came to us for the launch of their new fried pickle fries, we knew just who to call.

To kick things off on April Fool’s, we crowned Snooki as BJ’s newest hire: their FRYCK’N VICE PICKLE PRESIDENT.

Then, we made things real by bringing Fryckle Fries to menus everywhere.

And we obviously had to GET CRAZY, GET LOUD with a whole lot of Jersey Shore references. Cue the duck phone. 🦆🦆🦆

Fans ate it up, and so did the press:
- 2.8 billion PR impressions
- 8.7 million organic impressions
- Earned coverage from FoodBeast, NY Post, KTLA, ABC7, Today, PIX11 and more

Role: Creative Director
Team: Kelly Salih (Art Director), Eric Lee (Copywriter), Bhavesh Chhiboo (Editor)