Say what you like, but AI it isn’t going anywhere. So when I had the chance to join Google’s in-house creative team for Gemini social, I was curious to say the least.
I went from knowing next to nothing about AI (and as a writer, being pretty adverse to it, if I’m being honest) to seeing it as a huge tool for creativity. It’s been a trip bringing my most far-fetched ideas to fruition with just a few words and helping the entire internet learn how to do the same.
As part of the team, I’ve worked hand in hand with strategy and creative to increase Gemini’s social following from 350k to over 1MM across their social platforms. Here’s a few highlights from a whirlwind of a year.