Jen D'Angelo

Nomstalgia might not be a real word, but it’s certainly a real feeling. It’s tasting something that takes you back in time — to sleepovers, prank calls, and hoping mom and dad don’t realize you’ve snuck a beer from the basement fridge.

Few things unlock nomstalgia like the taste of s’mores and root beer floats. So when BJ’s dropped two new menu items, it was time to turn back the clock.

To keep the nomstalgia going, we captured product in a series of still life set-ups, surrounded by nods to some of culture’s favorite childhood movies.

What started as a social campaign will soon roll out IRL, through a nomstalgia drive-in event at multiple BJ’s locations. Fans will get to taste the new S’mores Pizookie and Hard Root Beer with carhops, throwback movies, and more. To get the word out, we grabbed some fuzzy dice and captured product with a classic car.